Secondlife is virtual world in which users live their second life as avatars. A 3D virtual world where people use avatars to explore and commune with other people.
If you think this virtual world such online games as World of Warcraft or Star Wars Galaxies (which insiders refer to as massively multiplayer online role playing games or MMORPGs ), you're totally wrong.
It's not an easy concept that's wrap around, but in November, Anshe Chung accomplished virtual real-estate developer in the 3D virtual world Second Life .
The question spread like wildfire when her entrepreneurial success story hit the press: What exactly are the business opportunities available in Second Life? Are people really turning their love for Second Life into a full-time business?
Marketers have already been exploring the world, with big-name businesses like American Apparel, Starwood Hotels, Scion and Cisco setting up virtual areas for their products--a store for American Apparel, a hotel for Starwood--in Second Life. Even Reuters has assigned a bureau chief specifically to the site.
In December, Linden Labs reported there were more than 2.3 million Second Life "residents" (avatars that people have created), and that number seems likely to continue to rise.
On the Second Life website, the company
lists the following businesses as some real examples of in-world
enterprises run by residents:
- Party and wedding planner
- Pet manufacturer
- Tattooist
- Automotive manufacturer
- Fashion designer
- Custom avatar designer
- Jewelry maker
- Architect
- XML coder
- Freelance scripter
- Game developer
- Tour guide
- Real estate speculator
- Publicist
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